Friday, December 31, 2010

The Selvedge Yard

"Put first things first, is all I’m sayin’– like your life over your stuff, for starters. You want to fetishize over red chambray, Red Wings and other red hipster shit? Go right ahead. Nothin’ wrong with that. As for TSY– We are going anti-brand / pro-balls, baby. That’s right– live it. You are the brand.

Did McQueen make the Persols, or did the Persols make McQueen? Think anyone is drawing a parallel between you and McQueen because you’re wearing Persols? Just you. Promise– you’re the only one thinking it. Do you see what I’m sayin’? Take back your life. Make it about more worthwhile endeavors, and the style will follow. Style is a great complement to substance– but it sure the hell ain’t a substitute for it. There is no shortcut. Just a long line of wannabes. How you live your life is your brand.

Let the world feel the weight of who you are– they can worry about what you wore when you’re dead."

This blog is all you need. Mostly.

And Berg, you can post a link to me if you want. I'm just telling you right off the bat that I'm not planning on posting regularly, and when I do, it'll be mostly lies.


  1. Lies? Stories are well told lies. Mark Twain told lies. Lorna will occasionally remark, "That's not how it happened." My response is, "Do you want the truth or do you want facts?". Poor woman, she wants facts. From you, all we ask is the truth.

    Gunnar "The Brand" Berg